Examples
Every screen here was made for one customer.
The Roost screens are captured from our prototype on an iPhone simulator. Keel and Contour are fictional apps drawn in their categories’ component patterns, and their customers are illustrative.
Four Roost customers, four reasons to reach them.
Finish the first order
The mac & cheese and dragonfruit lemonade from Hyde Park are still in your bag. Pay with one tap, no card to type.
Ambipath’s note, Wednesday 6:10 PM
Sam has already built this exact bag and got as far as checkout four times in 30 days, stopping each time at the card form, so opening their own bag with one-tap pay removes the one step that stopped them.
Drag across the phone to compare
Reorder the usual
Your Spicy Deluxe Sandwich Meal from Millennium Park, with Lattice fries and a Diet Lemonade, is one tap from checkout.
Ambipath’s note, Tuesday 11:35 AM
Dana orders the same meal every time, usually every 2.9 days, and it has been 4 days. It is 11:35 on a weekday in Chicago, just before lunch, and a one-tap usual means there is nothing to rebuild.
Drag across the phone to compare
Earn points on the usual
Roost Chicken Biscuit and Iced Cold Brew at South Loop, 0.74 miles from Union Station. One tap to order.
Ambipath’s note, Monday 7:05 AM
Their 14 orders in the last 30 days at Union Station earned nothing, and South Loop serves the same usual for 78 points, well before breakfast ends at 10:30.
Drag across the phone to compare
Spend the points they have
No notification sent
Jordan opened the For You tab on their own, and its top card was built while it loaded, under the same objective as the notification on the home page.
Drag across the phone to compare
Onboarding, in a bank
Keel’s onboarding leads with the first thing each new customer came to do.
A standard onboarding shows everyone the same 11 screens. The required identity steps stay exactly as the bank designed them. After those, Ambipath orders the rest by what each person came for, and moves everything else to later.
What Keel knew in Maya’s first minute
Keel is a fictional bank. Maya and Leo are illustrative.
Get paid up to 2 days early
You joined from Rosa’s early pay invite, so let’s set that up first. Your card design and savings goal can wait.
Where should your pay go?
Early pay is set up
Northside Dental Group’s payroll team gets your form today. Your first early paycheck could land Wednesday, Sep 30.
Re-engagement, in a running app
A runner who stalled at week 3 resumes the plan at 40 minutes.
Theo ran four mornings a week until his 10K plan asked for 65-minute runs. He still opens the app at 6:30 on weekdays, so the plan picks up at his length, at that hour.
Runs per week, January to May
Contour is a fictional running app. Theo is illustrative.
You ran four times a week from January to March, most runs 38 to 42 minutes. Week 3 asked for 65. This week keeps your length and adds 10 minutes on Sunday.
This week
Steady run
Instructions
Pace targets come from your last 12 weeks of runs.