Friday nuggets for the whole crew
Your Lincoln Park family order, every item as you build it, one tap from checkout.
The marketer’s work
Decides who to reach and at what hour, and writes each notification about that customer’s own order.
The ambient growth agent for mobile apps
Put your mobile growth on autopilot.
Ambipath learns how each customer uses your app. When an order stalls or a habit lapses, it sends that person one notification at their usual hour. The tap opens screens built from your components, with prices from your own systems.
Marcus’s week in Roost, the restaurant app we built to test Ambipath. The screens and notes are Ambipath’s output. The notification banner is an illustration.
Friday nuggets for the whole crew
Your Lincoln Park family order, every item as you build it, one tap from checkout.
A week of Ambipath’s decisions in Roost, our test app
See the screens they openedSunday 8:00 PM Held
Marcus
Ordered his usual two days ago. His orders come 15 days apart.
Sunday evening Held
Priya
Neither restaurant takes her breakfast order until Monday at 7:01 AM.
Monday 7:05 AM Sent
Priya
14 orders at Union Station earned no points. South Loop pays 78 for the same usual.
Monday 12:40 PM Sent
Jordan
Their 1,830 points cover 8 nuggets in the usual order. The tap opens it with 800 applied.
Tuesday 11:35 AM Sent
Dana
Orders the same meal every 2.9 days on average. It has been 4.
Wednesday 6:10 PM Sent
Sam
Stopped at the card form four times in 30 days. The tap opens their bag with one-tap pay.
Friday 4:45 PM Sent
Marcus
All 6 orders came on a Friday near 5:36 PM. This lands before he builds it by hand.
Friday evening Measured
Marcus
Ordered three taps after the notification. His next Friday starts from this order.
- Still opening the app on day 305.3%
- Came back on day 1, gone by day 3020.1%
- Did not open it the day after installing74.6%
Out of every 100 iOS installs. AppsFlyer via Business of Apps, July 2026. Android holds 3.8% at day 30.
The problem
You paid for those installs. 95 in 100 no longer open the app on day 30.
App marketers spent $31.3B on remarketing ads in 2025, up 37% from 2024, to reach people who still had the app installed.
The notifications meant to bring them back come from a trigger an engineer wrote once or a campaign a marketer scheduled for a segment. Either way, the tap opens a screen someone built in advance.
Remarketing spend: AppsFlyer, December 2025.
What it does
The work of a growth team, done customer by customer.
A marketer, a designer, a product manager and product ops would each touch Marcus’s Friday order. Ambipath does all of that work for each of your customers.
The designer’s work
Builds the screens each notification opens from your registered components, in your brand, with prices from your catalog.
Stalls found in Roost this week
First order stops at the card form6 visits
Points held, no redemption41 days
Usual order rebuilt by hand28 orders
Orders that earn no points52 orders
The product manager’s work
Finds the journeys that stall and the ones that turn customers into regulars, and proposes what to go after.
Before Marcus’s notification went out
All prices bound from Roost’s catalog
No blocked phrases
Inside one notification a week
Customer counted in the objective’s holdout
Product ops’ work
Checks flows against your rules before they ship, runs the holdout, and uses each result to guide the next decision.
Your growth lead sets the objectives and the limits. How the team stays in control
What the tap opens
The tap opens Jordan’s usual order with 800 points applied.
Today a reminder opens the home screen, and Jordan rebuilds the order from memory. Ambipath builds the first screen before the notification is sent, so it opens at once.
Your usual, 8 nuggets covered
Your 1,830 points cover 8 ct Roost Nuggets inside your usual 12 ct and Large Cola at South Loop. One tap to order.
Ambipath’s note, Monday 12:40 PM
They ordered the same thing all 9 times, stopped 42 days ago, and 12:40 on a Monday is their lunch hour, so the note names exactly what their points buy.
TodayWith Ambipath
Drag across the phone to compare
Where it fits
All other options stop before the screen the customer lands on.
Each row is one way a brand brings customers back today, traced across the five things Ambipath does, with the point where it stops.
Does itPartlyNo
Learns each customer’s journeyDecides for one personWrites for that personBuilds the screen the tap opensMeasures against a holdoutLearnsDecidesWritesBuildsMeasures
In-house triggersA rule an engineer wrote once
No
Same rule for all
One template
Existing screen
If you build it
Stops at the rule. The same message fires for an interrupted customer and one who changed their mind, and the tap opens an existing screen.
Engagement platform campaignsA marketer writes for a segment
Segments
Send time only
Marketer writes it
Existing screen
A/B tests, holdouts
Picks the send time per person, but one message is written for the whole segment and the tap opens a screen that already exists.
In-app messaging toolsA flow designed once, shown to a segment
No
Shown to a segment
Designed once
Designed in advance
Basic reporting
Changes screens without a release, but each flow is designed in advance and nothing decides per customer when to show it.
AI decisioning add-onsA model picks among variants people wrote
Response to variants
Per person
Picks a variant
Existing screen
Holdouts
Decides per person, but chooses among messages a marketer wrote and stops at the message. The screen is the same for everyone.
Remarketing adsPaid media aimed at an audience
Audiences
Audience bids
Ad creative
Web page or home screen
Attribution
Pays to reach people who already installed the app. The tap lands on a web page or the home screen.
AmbipathInside your objectives and components
Each journey
Whether and when
About their own order
From your components
Holdout per objective
Learns each journey, decides for one person, writes the notification and builds the screens it opens, then measures against a holdout.
How Ambipath fits
Your systems
- CRM
- Catalog
- Loyalty
Ambipath
- Choose the moment
- Write the message
- Build the screen
Your app and push provider
- Deliver the message
- Render the screen
- Carry out the action
Results
Security and privacy
Your customers’ data stays yours.
Ambipath processes data on your behalf, under your contract, and only the fields you choose to send.
- SOC 2Type II audit by early 2027
- GDPRData processing agreement, deletion on request
- CCPAService provider terms, no sale of personal data
- Only the fields you send
- You choose which traits to send beyond a customer ID, and your connectors return only what you expose. The SDK reads nothing on the phone outside your app.
- Kept apart for each brand
- Each brand’s data is isolated from all other brands, and what Ambipath learns in your app stays in your account.
- Consent comes first
- Ambipath honors the phone’s notification permission and the marketing consent flags in your CRM.
- Deleted on request
- Delete a customer’s data through the API. Data is stored in the United States.
Questions
What growth leads ask first
- How do we know it is working?
- A holdout is in place from the first day of each objective. You name the metric, such as orders per customer. The same events are recorded in your warehouse, and for weekly orders, holdout results are ready in four to six weeks.
- Does it replace our engagement platform?
- No. Your CRM stays the record of who each customer is and what they consented to. Your push provider keeps delivering all messages and running the campaigns your team writes. Ambipath adds the one-to-one decisions and the screens those messages open.
- How is it priced?
- Per customer reached. A reached customer is one Ambipath sends a notification to or builds a screen for in a month. The Free plan covers up to 2,500 reached customers a month. See pricing
Talk to the founders
See what Ambipath would build for your app.
In 30 minutes, the founders walk through one journey in your app with you. You leave with where Ambipath would work first and what the integration takes.
Who you will talk to
The founders have spent more than 25 years building products that use AI and advanced machine learning to personalize engagement for hundreds of millions of customers worldwide.